Hi!

I’m an award-winning multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world through my work every day.  

I’m ready for our collaboration to have an impact on the world. Are you?

Expertise

Creative Direction

Brand Identity & Strategy

Marketing Design

Creative Ops

Website Design

UI/UX

Content Creation

Animation & Video

These are some of the companies I’ve had the pleasure of designing beautiful works for.

Let’s Talk

Maybe you want to work together, maybe you just want to chat or reconnect. I would love to hear from you.

Highlights

Lumens

My creative studio where I partner with brands, CEOs, and leaders to develop creative digital strategies, providing creative leadership to drive revenue through creativity.

Let’s Light Up Your Brand!

GATSBY FRIDAYS

You are invited to a speakeasy like no other! Welcome to GATSBY FRIDAYS! I co-create and co-host an award winning podcast about getting the best out of the creative life from two Creative Directors working around the world and based in New York City.

The Side Show

I’m a big fan of passion projects — we get to create to our heart's desire. They open up opportunities to show what we are capable of, help us find fulfillment, and create new unexpected connections. For the last two years, I have been working with The Side Show as VP of Web Design to bring a new version of the awards show to life. Take your side projects into the spotlight at The Side Show and unlock all the possibilities.

AIGA NY Mentor
2022 ’23 ’24

For the third year in a row, I have been selected as a mentor for the AIGA NY mentorship program. I am looking forward to working with early-career professionals and helping them grow and thrive. The program focuses on supporting mentees with career navigation, leadership development, and personal growth.

21 LESSONS
in 21 YEARS

An essay about my experience as a creative professional running on temporary visas and how this has shaped my career. What started as a post on medium has turned into conversations with young designers facing similar challenges. Reach out for speaking opportunities.

LOVED

LOVED is a collection of daily affirmation cards. Each card is painted by hand and are meant to be a daily reminder of the good things to look forward to in difficult moments.

Press

Working-Not-Working Magazine

21 Years, 21 Lessons: About Success & Failure As a Creative Immigrant

What it Takes to Start a Brand:
The Story of LUMENS

Smart Goals for Graphic Designers
with Serra Semi of LUMENS

What Does a Graphic Designer Do?

New Podcast 'GATSBY FRIDAYS' Explores Design and Creative Careers

Interview:
Serra Semi of GATSBY FRIDAYS

Member Spotlight: Lumens

GATSBY FRIDAYS:
A New Design And Creativity Podcast From Serra Semi

Graphic Design Entrepreneur Breaks Down the Biggest Lessons of Her Career

Events

  • March 28, 2024

    Learn more.

  • June 9, 2021

    Presenting my handlettering projects.

    Learn more.

  • January 11, 7PM EST

    Collaboration between DWEN (Dell Women Entrepreneur Network) and Tokyo for Women (APT Women). The APT acceleration program is a Tokyo Metropolitan Government initiated public program aim to provide short-term, intensive training programs for female entrepreneurs in Japan to scale their business domestically and internationally. The program is designed to provide female entrepreneurs the resources and network necessary for their business development. The 5th Batch of its program participants will be deployed to create their first foothold for oversea business expansion in NY. I will be mentoring APT Entrepreneurs on their business presentations.

  • September 22, 4PM EST

    Come hear stories from folks who have had to fit their artistic instincts into the needs of a business environment. More than ever before, art and commerce are closing in on each other. What does that mean for vision and dreams? Does bending your creative instincts to fit a brand persona strengthen or weaken them? Can artists work for someone and still be happy? And does a corporate structure hurt, help or both? Tune in to find out and add your voice to the conversation.
    By Bowery Analytics

    PANELISTS

    Serra Semi - Creative Director

    Megan Carlee - Apparel Designer, Gap, Inc

    Elspeth Victoria Brown - Filmmaker, Human Factor Media

    Naomi Sebu - Brand Consultant, Vintage Stylist and Fashion Industry Veteran

  • Free Zoom Chat

    October 1

    September 10

    August 13

    July 23

    July 9

    June 18

    June 11

    May 28

More coming soon…

 Let’s create something beautiful together!