Hi!
I’m an award-winning multi-disciplinary designer passionate about creating conceptual projects for mission-driven organizations, global brands, start-ups, and non-profits. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world through my work every day.
I’m ready for our collaboration to have an impact on the world. Are you?
Expertise
Creative Direction
Brand Identity & Strategy
Brand Marketing
Creative Ops
Website Design
AI Content
Content Creation
Animation & Video
These are some of the companies I’ve had the pleasure of designing beautiful works for.
Let’s Talk
Maybe you want to work together, maybe you just want to chat or reconnect. I would love to hear from you.
Highlights
Lumens
My creative studio where I partner with brands, CEOs, and leaders to develop creative digital strategies, providing creative leadership to drive revenue through creativity.
Let’s Light Up Your Brand!
GATSBY FRIDAYS
You are invited to a speakeasy like no other! Welcome to GATSBY FRIDAYS! I co-create and co-host an award winning podcast about getting the best out of the creative life from two Creative Directors working around the world and based in New York City.
AIGA NY Mentor
2022 ’23 ’24
For the three years in a row, I have been selected as a mentor for the AIGA NY mentorship program. I am looking forward to working with early-career professionals and helping them grow and thrive. The program focuses on supporting mentees with career navigation, leadership development, and personal growth.
Awards
GOLD • Event branding for community impact
London Design Awards 2025 →
GOLD • Brand Identity
London Design Awards 2025 →
WINNER • Event branding for community impact
GD USA Magazine →
SILVER • Podcast Branding and Cover Art
W3 Awards 2025 →
GOLD • Brand Identity
Online Design Awards →
WINNER • Social Media Campaign
Online Design Awards →
In the Press
The Mission Multiplier: Serra Semi’s Playbook for Purpose-Led Brands
Building Brand Worlds with Meaning: How Serra Semi Is Redefining the Future of Creative Direction
21 Years, 21 Lessons: About Success & Failure as a Creative Immigrant
Building Brands That Scale: Serra Semi on Startup Identity, Investor Confidence, and Design Strategy
Smart Goals for Graphic Designers w/ Serra Semi of Lumens
What Does a Graphic Designer Do? Your Questions Answered
LNGFRM →
Interview: Serra Semi of Gatsby Fridays
Graphic Design Entrepreneur Breaks Down the Biggest Lessons of Her Career
Talks
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at the College for Creative Studies.
More details to come. -
Women's Symposium brings together women from all careers to engage in intimate conversations with student leaders of tomorrow at BELA.
March 28, 2024
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January 11, 7PM EST
Collaboration between DWEN (Dell Women Entrepreneur Network) and Tokyo for Women (APT Women). The APT acceleration program is a Tokyo Metropolitan Government initiated public program aim to provide short-term, intensive training programs for female entrepreneurs in Japan to scale their business domestically and internationally. The program is designed to provide female entrepreneurs the resources and network necessary for their business development. The 5th Batch of its program participants will be deployed to create their first foothold for oversea business expansion in NY. I will be mentoring APT Entrepreneurs on their business presentations.
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September 22, 4PM EST
Come hear stories from folks who have had to fit their artistic instincts into the needs of a business environment. More than ever before, art and commerce are closing in on each other. What does that mean for vision and dreams? Does bending your creative instincts to fit a brand persona strengthen or weaken them? Can artists work for someone and still be happy? And does a corporate structure hurt, help or both? Tune in to find out and add your voice to the conversation.
By Bowery AnalyticsPANELISTS
Serra Semi - Creative Director
Megan Carlee - Apparel Designer, Gap, Inc
Elspeth Victoria Brown - Filmmaker, Human Factor Media
Naomi Sebu - Brand Consultant, Vintage Stylist and Fashion Industry Veteran
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Free Zoom Chat
October 1
September 10
August 13
July 23
July 9
June 18
June 11
May 28
More coming soon…