Hi!
I’m an award-winning multi-disciplinary designer passionate about creating conceptual projects for mission-driven organizations, global brands, start-ups, and non-profits. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world through my work every day.
I’m ready for our collaboration to have an impact on the world. Are you?
Expertise
Creative Direction
Brand Identity & Strategy
Brand Marketing
Creative Ops
Website Design
AI Content
Content Creation
Animation & Video
These are some of the companies I’ve had the pleasure of designing beautiful works for.
Let’s Talk
Maybe you want to work together, maybe you just want to chat or reconnect. I would love to hear from you.
Highlights
Lumens
My creative studio where I partner with brands, CEOs, and leaders to develop creative digital strategies, providing creative leadership to drive revenue through creativity.
Let’s Light Up Your Brand!
GATSBY FRIDAYS
You are invited to a speakeasy like no other! Welcome to GATSBY FRIDAYS! I co-create and co-host an award winning podcast about getting the best out of the creative life from two Creative Directors working around the world and based in New York City.
The Side Show
I’m a big fan of passion projects — we get to create to our heart's desire. They open up opportunities to show what we are capable of, help us find fulfillment, and create new unexpected connections. For the last two years, I have been working with The Side Show as VP of Web Design to bring a new version of the awards show to life. Take your side projects into the spotlight at The Side Show and unlock all the possibilities.
AIGA NY Mentor
2022 ’23 ’24
For the three years in a row, I have been selected as a mentor for the AIGA NY mentorship program. I am looking forward to working with early-career professionals and helping them grow and thrive. The program focuses on supporting mentees with career navigation, leadership development, and personal growth.
21 LESSONS in 21 YEARS
Working-Not-Working Magazine
My essay about my experience as a creative professional running on temporary visas and how this has shaped my career was published on the industry beacon Working-Not-Working Magazine website. What started as a post on Medium has turned into conversations with young designers facing similar challenges. Reach out for speaking opportunities.
LOVED
LOVED is a collection of daily affirmation cards. Each card is painted by hand and are meant to be a daily reminder of the good things to look forward to in difficult moments.
Awards
GOLD • Event branding for community impact London Design Awards 2025 →
GOLD • Brand Identity London Design Awards 2025 →
WINNER • Event branding for community impact GD USA Magazine →
SILVER • Podcast Branding and Cover Art W3 Awards 2025 →
GOLD • Brand Identity Online Design Awards →
WINNER • Social Media Campaign Online Design Awards →
In the Press
The Mission Multiplier: Serra Semi’s Playbook for Purpose-Led Brands
Building Brand Worlds with Meaning: How Serra Semi Is Redefining the Future of Creative Direction
21 Years, 21 Lessons: About Success & Failure as a Creative Immigrant
Building Brands That Scale: Serra Semi on Startup Identity, Investor Confidence, and Design Strategy
Smart Goals for Graphic Designers w/ Serra Semi of Lumens
What Does a Graphic Designer Do? Your Questions Answered
LNGFRM →
Interview: Serra Semi of Gatsby Fridays
Graphic Design Entrepreneur Breaks Down the Biggest Lessons of Her Career
Events
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Women's Symposium brings together women from all careers to engage in intimate conversations with student leaders of tomorrow at BELA.
March 28, 2024
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January 11, 7PM EST
Collaboration between DWEN (Dell Women Entrepreneur Network) and Tokyo for Women (APT Women). The APT acceleration program is a Tokyo Metropolitan Government initiated public program aim to provide short-term, intensive training programs for female entrepreneurs in Japan to scale their business domestically and internationally. The program is designed to provide female entrepreneurs the resources and network necessary for their business development. The 5th Batch of its program participants will be deployed to create their first foothold for oversea business expansion in NY. I will be mentoring APT Entrepreneurs on their business presentations.
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September 22, 4PM EST
Come hear stories from folks who have had to fit their artistic instincts into the needs of a business environment. More than ever before, art and commerce are closing in on each other. What does that mean for vision and dreams? Does bending your creative instincts to fit a brand persona strengthen or weaken them? Can artists work for someone and still be happy? And does a corporate structure hurt, help or both? Tune in to find out and add your voice to the conversation.
By Bowery AnalyticsPANELISTS
Serra Semi - Creative Director
Megan Carlee - Apparel Designer, Gap, Inc
Elspeth Victoria Brown - Filmmaker, Human Factor Media
Naomi Sebu - Brand Consultant, Vintage Stylist and Fashion Industry Veteran
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Free Zoom Chat
October 1
September 10
August 13
July 23
July 9
June 18
June 11
May 28
More coming soon…