Resume
Freelance
2014 - Present
New York, NY
I collaborate with CEO’s and VP’s bringing inspiring creative leadership for brand identity, website, and marketing design initiatives.
Spearhead brand identity campaigns across all channels, driving revenue through creativity.
Lead creative projects from ideation through to launch, producing adaptable and scalable opportunities.
Clients include Equip, NEER, Health Central, Friends of Hudson River Park, Genoa Telepsychiatry and more.
LUMENS
Creative Director, Founder
2014 - Present
New York, NY
I worked with clients to define creative goals and establish the path to bring their vision to light, taking the complexity of human perception and translating it into effective design.
Brought in and launched projects for over 30 new clients leading to recurring contracts with over 70% of them.
Built and fostered creative teams providing creative leadership, overseeing design processes, and identifying project opportunities while fostering individual talents and goals
BlackBook / VIBE / SPIN Media
Senior Media Designer
2009 - 2014
New York, NY
I designed and launched over 25 mobile apps and various multichannel campaigns for in-house and client projects as the leas designer alongside the dev team.
Designed and managed the production of all mobile apps and websites with development.
Launched iPad editions of SPIN, VIBE and BlackBook magazines. Designed and created exclusive interactive content expanding the reach of iconic magazines.
Created multichannel digital ad campaigns for brands such as Ketel One and Smartwater.
Led and mentored interdisciplinary design teams, junior designers, and interns.
MFA Media Design
Art Center College of Design
2006 - 2009
Pasadena, CA
Media Design Practices at Art Center is an interdisciplinary design MFA focusing on design research methods, communication design and theory, and productive interaction design.
As part of the 6 semester curriculum, I worked with the design team investigating families with teenagers and their outlooks towards the future in relation to nature and global warming.
My Master’s Thesis examines the branding subcultures that have emerged through new media tools on the internet. The project includes experimental methods for designers to glean information from these new cultures and ultimately transform branding practices. Thesis advisors include Anne Burdick, Lisa Krohn, Sean Donahue and Peter Lunenfeld.
Graj+Gustavsen
Graphic Designer
2002 - 2006
New York, NY
Designed and produced experiential immersive spaces and brand books for brand identity projects. Clients include Levi’s, Carter’s, Jantzen and OshKosh.