Genoa Program Branding & Website

In 2021, Genoa Telepsychiatry came out with a new program to more efficiently serve clinics and their patients. Leveraging the main brand guidelines, I created a new system that stands alone as a strong brand and still operates under the main GT brand. The transparency and overlapping circles using two main brand colors represent the two parts of the existing services Genoa already provides. The overlapping of multiplied colors introduces a new color without disrupting the main GT brand and still creates a unique look for the new offering. The new program branding is used on the GT website along with various print and digital marketing collateral.