Tasty Cookbook

Collaborated with a team of designers to turn the social media phenomenon Tasty cooking videos into an on-demand cookbook.  The challenge was to create a system that would allow for printing the book as a collection of categories selected by the user on the cookbook's website.  Designed a style guide for fonts and colors, page layout templates, created recipe spreads and a system to quickly select the keyframes from the videos. 

Agency: Buzzfeed Product Labs

Design Team: Serra Semi, Kelly Na, David Robinson, Justin Seidenfeld