The Side Show Website Redesign

The Side Show is a dynamic platform that celebrates and showcases innovative and creative projects across a variety of disciplines. The Side Show is the first-ever award show to recognize and award all of those side projects and side hustles that make the creatives who they are today. Partnered with some of the best people in the industry to help bring the spotlight to the “extras” in creative portfolios and get the recognition they deserve.

As the VP of Web Design, I redesigned the new and improved The Side Show website, moving from Squarespace to WordPress. Starting with low fidelity designs in XD, we moved to build the site with Elementor and migrated the entire library to the new platform with brand new UI design, improving the user experience and loading times as well as increasing traffic to 20.5k within the first year of relaunch.

Low Fidelity Design