TheGuarantors Website

TheGuarantors partners with landlords, property managers and real estate agents to refer renters who do not meet all of NYC’s strict requirements. TheGuarantors wanted to re-design their website with the clear goal of creating a simple, friendly and responsive website.

CHALLENGE

Update Look: Dark and Busy Look, Outdated

Complex Audience Structure: One site needs to serve 3 unique audiences

SOLUTION

BRAND DESIGN

Moving away from the predominantly black busy photo background and white & green-over-black text treatments used in TheGuarantors’ old site, I designed the custom user portals with a clean design aesthetic using off-white and white backgrounds and extra-thin lines.

I chose Avenir as the main font because of its round and easy-to-read letter shapes that still maintain a serious appearance.

CUSTOM ILLUSTRATIONS

I created custom character illustrations for each of TheGuarantors' audience segments: the renters, the brokers and the landlords. By introducing characters that represent the wide range of TheGuarantors’ audiences, I was not only able to simplify their audience complexity, but also able to make the entire process friendly and welcoming.

USER PORTALS

TheGuarantors serves three unique audiences: Renters, Landlords and Brokers. Each of the audiences have a different set of needs and unique functionalities on the website. We created three portals customizing the illustration aesthetic we developed for each audience.

FOR RENTERS

FOR LANDLORDS

FOR BROKERS

APPLICATION MANAGEMENT POPUP

OUTCOME

I worked with TheGuarantors' development team to create a responsive design that would cater to the growing number of users who apartment hunt using their mobile devices.

In the span of 4 weeks, I was able to design a fully-responsive website full of custom illustrations that set TheGuarantors apart from their competition by creating a brand new, friendly aesthetic.