MEDIVOL WINES

Medivol is a new approach to an age-old practice that brings affordability and brand recognition to a full spectrum of high-quality natural wines. Medivol needed a new brand system to establish as a popular brand against the stuffy old guard. 

Each Medivol variety was from a specific region in France.  To leverage the beautiful landscapes that defines the unique taste of each wine, I envisioned a series of illustrations representing the landscapes silhouettes of each region.  Working with an illustrator I resourced and commissioned, my vision for the series came alive.  the beautiful color palettes and textures of the illustrations in turn informed the overall style guide and the website design.  The postcard series was leveraged for product images, marketing collateral, brand positioning, and more.